Rhetoric: Is speaking and writing with the intention to persuade, communicate, and teach. In order to speak well, a person must be capable of using research and evidence to communicate with others through persuasion. As one speaks and writes, they should also be capable of dividing what is said and how it is being said. In written rhetoric, the writer should show their ethos throughout the writing. Political leaders, student advocates and educators are a few examples of people who speak and write in order to persuade. For instance, a democrat will attempt to persuade others to follow their political views through strong emotional speeches and written documents. Another example is Martin Luther king. Martin Luther King persuaded many to disagree with racism through an emotional speech.